Research Blog

 Our group will be doing a commercial on pens, specifically Paper Mate. Based on our research, the audience will be seeing people using the mentioned brand of pens in writing. 

  • Everyone in the commercial will be wearing regular clothes that they would wear on a normal day.
  • Props will include our product (Paper Mate pens), regular paper, and a backpack.
  • The music used will be upbeat in order to keep the audience engaged and interested.
  • In the commercial, the people will be writing words/drawing sketches to show the purpose of the pens and display the quality.

Conventions and Codes:

1. After observing different pen commercials, we've realized that one of the things they have in common is that there is almost always a close-up shot on the writing of the person using the specified pen. 

2. Most of these commercials also utilize the zoom camera movement so that the name brand on the pen would be visible long enough for the audience to read its name.

3. All of these commercials also had words edited onto the screen, displaying the many good qualities of the specific brand of pens. 



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